How Inexpensive Perks can Draw Attention to Your Listing

October 10th, 2011

The economy may be slow right now, but for complicated reasons, it’s still a highly competitive marketplace out there, and attracting the right candidates for certain positions can be as challenging as it’s ever been. Maybe even more so. When you post a listing for a position, especially a position that’s difficult to staff, you’ll want to make sure that not a single qualified applicant passes you over. You may call only a few select candidates in for interviews, but you still want to attract as many qualified job seekers as possible.

So how can you get these candidates to pay special attention to your post? The most substantive benefits of the position may already be established. The salary may be set in stone, and traditional parts of the package, like health insurance, may be non-negotiable. The demands of the job are what they are, and the company may or may not be able to offer certain popular perks like mass transit discounts or flexible hours. If these things are available to candidates, feel free to include them on the listing. But there may be other perks you haven’t taken into account, and these should be included as well.

Before you post the listing, take a look around the office and envision the environment the candidate will be stepping into. Is your workplace culture friendly and casual? If so, that’s a perk. And it probably isn’t the only one. Is your office located in a picturesque part of the city? Are there transit stops within walking distance? Do you offer easy and ample parking? Do you have a company softball team? Are there gyms or daycare centers nearby (or even better, onsite)? Are there any especially popular restaurants, entertainment venues or attractions in the immediate area?

Some of these may not seem like perks to you, but they may strike a chord with potential applicants, and if there’s any way you can include them on listing, it’s a good idea to do so. Anything from dress-down Fridays to an art museum on the next block can serve as inexpensive (even free) perks that can make potential applicants sit up and take notice. At the very least, these perks can give you a slight edge over competing positions with other firms.

Make this information available from the beginning. Use every possible detail to sell the position, the culture, the location and the lifestyle opportunities your company offers so your listing can get the attention it deserves. The more qualified applicants you attract, the better your chances of finding the perfect match. For more information on  drawing and retaining qualified candidates, contact the Palmer Group.