Market Yourself! Use Internal and External Promotions to Get the Attention You Need

May 18th, 2012

Are you happy with your job? Deeply, genuinely content? If you are, that’s great. And if both your salary and your days are moving forward in a satisfactory fashion and contributing to the quality of your life, then you’re lucky. But chances are, you’re also in the minority. Survey data reveals a surprising level of secret employee dissatisfaction that appears more or less constant across all age groups, industry sectors, and career levels. If you’re truly content with your situation, count your blessings. But if you’re not, then recognize that you aren’t alone. And more important, recognize that you are by no means trapped in your current circumstances.

If it’s time for a change, then it’s time for a change. Once you realize that there’s a better future waiting beyond these cubicle walls, all you need to do is draft a plan and get moving. Here are a few things to consider as you start extending your feelers and reaching out for network connections, information, friendly help, and meaningful offers.

Marketing: Make Yourself Known

1. Go online. What online resources are you using to promote yourself and reach out to those who can help you? Start by making sure you have a broad internet footprint, including a set of social media profiles (LinkedIn and Facebook are the most useful) and a blog. This way your current contacts will know that you’re looking, and they’ll know what you’re looking for. And just as important, your new contacts will be able to easily locate you online and find out more about you. Make sure your online footprint represents you in a positive and accurate way.

2. Show up! Online resources are vital, but know when it’s time to close the computer and get out into the real world. If you’re job hunting, there’s no better time to be a social butterfly. Every exposure to people, both new and well-known faces, can represent an opportunity. And every event is a networking event. Don’t sit at home in the glow of the screen. Get out there.

3. Who are you helping? The best way to get people to do things for you is to find out what you can do for them. And the best way to make people remember you is by remembering them, addressing them by name, looking them in the eye, and showing interest in what they want and what they care about. When you’re asking for a favor, don’t list all the things you want and need. Instead, explain how the favor benefits the other person (and make sure that it actually does.)

Personal marketing involves a complex blend of brand management, reputation building, and giving respect in order to gain respect in return. For more help with the details of your personal marketing campaign, contact the staffing and employment experts at The Palmer Group. We can help you get your name out there and build a roadmap to a fulfilling future.