Use Personal Branding to Land Your Dream Job

December 16th, 2011

While the text of your resume should be black and white, and the general theme of the office environment leans toward black, white, grey, and subtle earth tones, color still plays a strong role in any successful branding or personal marketing campaign. Most of us, hiring managers included, look for simple cues and landmarks in our effort to organize a disorderly world and navigate through complex decisions. Use this tendency to your advantage and make sure your personal brand portrays you in your best light.

Personal Branding and Color

Certain colors suggest certain themes and feelings, and if you can attach a color to the memory of your face, voice, name and qualifications, you can subtly connect that memory to specific personal attributes you’d like to convey. Red, for example, suggests passion and energy. Blue often implies integrity and calm. Green is a color associated with creativity, and purple conveys a sense of dignity and emotional strength. These associations can be a valuable part of your personal branding efforts, especially if you pair them appealingly and apply them with style. If you choose sage green as your signature color, wear a sage green shirt with your interview suit, or a white shirt with a sage green tie. Incorporate this color into your business cards, your website, your blog, your stationary and your head shot if you use one. Weave this color into your brand with consistency and grace.

Personal Branding and Persona

Before you choose a color, consider the attributes you like to attach to yourself and your personal brand. Bear in mind that successful branding is simple, and it builds on our attraction to simplicity. Think of three words that best represent you. Make sure none of them conflict. Then cut the list to two and then one. If you’d like to be considered intelligent, trustworthy, and self-possessed, trim that list to a single word and then make sure that your website, your clothes, the tone of your email messages, your letterhead and every other aspect of You Incorporated carries a distinct suggestion of that word and a consistent, appealing color scheme. Be memorable. Contact the Palmer Group for personal branding help and other job search advice.