Drive Traffic to Your Website

August 17th, 2012

You may not be a bona fide marketing expert, but you’ve established a website for your small business, and that’s a great start. In this age, a website presence is a must for almost any product or service provider in any industry. And now that your website is up and running, you’re doing what you can make it appealing to potential visitors. Your design and layout are beautiful and appropriate for your target audience, and you’ve hired a digital marketing firm to help you track your stats and manage your content. Your SEO efforts are on track and you’re doing everything you can to elevate your search engine rankings.

But something is missing. You still aren’t drawing the traffic you need, and you’re running out of ideas. Why aren’t people coming to your site? And when they do show up, why don’t they stay? And when they stick around and like what they see, why aren’t they telling their friends? Here are a few moves you can make to reach out and attract more visitors.

Bring in More Traffic: Get Your Website the Attention it Deserves

1. Just having an appealing site isn’t quite enough. Even the most delightful site in the world won’t get much traffic if nobody knows about it. So encourage your satisfied customers to get your name out into the larger world and populate the web with inbound links. Reviews on Yelp and Angie’s list can be a great place to start.

2. Establish a Twitter account and a Facebook business page and drive traffic from your accounts back to your website. Post tweets and status updates to announce your latest blog entries, and provide links that can take viewers to your blog in a single click. While you’re at it, use calls to action in your social media profiles. Start relevant conversations like “When was the last time you had a plumbing emergency? Tell us about it!” or “Which product flavor is your favorite? Tell us why!” Offer contests with prizes, promotions, and giveaways for users who click on your links and travel back to your site.

3. Make sure your site content changes constantly. The easiest way to do this? Start a blog and keep it updated. This will help your SEO, since search engines love fresh, ever-changing content. But it will also give your traffic a boost by simply generating readership and interest. People do actually read blogs, especially if they’re engaging, well written, and constantly refreshed. Hire a professional writer to take care of this for you.

4. Join the community. Reach out to similar and relevant blogs and offer to write guest posts. Invite related bloggers to create guest posts for your own site. Comment positively on sites and blogs you like and sign your comments with your website address.

As you move forward with each of these strategies, monitor your stats closely to keep track of what’s working and what isn’t. And don’t hesitate to reach out for help. If you hire great writers, designers and digital marketers, you can trust them to manage your traffic while you turn your own attention back to running your business. Contact the Des Moines, IA employment and staffing experts at the Palmer Group for tips and advice.