The job you want the most may be one you can’t find listed on any national boards or websites. This perfect job may not be publically announced anywhere, and it may not even technically exist—not yet anyway. But one thing about this job is clear: The company. You know the exact organization you’d like to work for. You just need to get past the gates and make your case to the person who has the ability and resources to hire you. So how can you send a simple, clear email that will help your message reach its target? Here are a few moves to keep in mind.
1. Identify the right recipient.
Who will be the primary decision maker during the selection process for this position? If you don’t know, find out before you make another move. Search the website, public company directory, or Google to determine the exact name of the person best poised to help you, then tailor your campaign to fit this person’s needs and preferences. Keep in mind that this person will probably be a hiring manger, not a HR pro or the CEO of the entire company.
2. Lean on your indirect contacts.
Sometimes the most helpful connections on Facebook or Linkedin aren’t friends, but friends of friends. Why are people more likely to help you if they don’t exactly know you? Researchers are working on this question, but the answer seems to lie in the value of novelty. People feel a strong sense of pleasure and reward when they make moves that expand their own networks, and every new connection brings the excitement of unknown adventures, new information, and new opportunities.
3. Be clear with your recipient about what you want.
As you craft your message, you’re going to have to be very clear about what you want your reader to do next, and you’ll have to emphasize what’s in it for her. Outline your vision in a way that’s easy to understand and remember, and close your letter with a specific invitation or call to action.
4. Write well.
This one seems obvious, but it’s probably the most important guideline of all. Those who communicate well in written form are often considered more intelligent and more reliable than those who don’t. So keep the three most important elements of strong writing in mind: brevity, clarity, and relevance.
5. Follow up
No matter how compelling or well written your message may be, if it wasn’t requested, it can easily be forgotten. Keep the pressure on by sending polite, short, respectful follow up messages no more than once per week until you hear back.
For more on how to use cold emailing strategies to pursue the opportunities you need, make an appointment with the Des Moines staffing pros at the Palmer Group.